On the role of bank staff in online customer purchase

Marketing Intelligence and Planning

Volumn 25, Issue 1, 2007, Pages 82-97

  Durkin, Mark ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Banking; Consumer behaviour; Internet; Relationship marketing; United Kingdom

Indexed keywords

EID: 33846897652     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710722416     Document Type: Article

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