메뉴 건너뛰기




Volumn 55, Issue 7, 2006, Pages 555-568

Interaction fluency: A customer performance measure of multichannel service

Author keywords

Customer retention; Market research; Self service

Indexed keywords


EID: 33749030683     PISSN: 17410401     EISSN: None     Source Type: Journal    
DOI: 10.1108/17410400610702151     Document Type: Review
Times cited : (27)

References (13)
  • 1
    • 0033619117 scopus 로고    scopus 로고
    • Modelling ordered categorical data: Recent advances and future challenges
    • Agresti, A. (1999), "Modelling ordered categorical data: recent advances and future challenges", Statistics in Medicine, Vol. 18, pp. 191-227.
    • (1999) Statistics in Medicine , vol.18 , pp. 191-227
    • Agresti, A.1
  • 2
    • 0001965293 scopus 로고
    • The service encounter: Diagnosing favorable and unfavorable incidents
    • Bitner, M.J., Booms, B. and Tetreault, M.S. (1990), "The service encounter: diagnosing favorable and unfavorable incidents", Journal of Marketing, Vol. 54, pp. 71-84.
    • (1990) Journal of Marketing , vol.54 , pp. 71-84
    • Bitner, M.J.1    Booms, B.2    Tetreault, M.S.3
  • 3
    • 0035612804 scopus 로고    scopus 로고
    • Some new thoughts on conceptualizing perceived service quality: A hierarchical approach
    • Brady, M. and Cronin, J. (2001), "Some new thoughts on conceptualizing perceived service quality: a hierarchical approach", Journal of Marketing, Vol. 65, July., pp. 34-49.
    • (2001) Journal of Marketing , vol.65 , pp. 34-49
    • Brady, M.1    Cronin, J.2
  • 4
    • 0038489736 scopus 로고    scopus 로고
    • Customer retention is not enough
    • Coyles, S. and Gokey, T. (2002), "Customer retention is not enough", The McKinsey Quarterly, Vol. 2, available at: wwwmckinseyquarterlycom.
    • (2002) The McKinsey Quarterly , vol.2
    • Coyles, S.1    Gokey, T.2
  • 6
    • 84869571048 scopus 로고
    • A service quality model and its marketing implications
    • Grönroos, C. (1984), "A service quality model and its marketing implications", European Journal of Marketing, Vol. 18 No. 4, pp. 36-44.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-44
    • Grönroos, C.1
  • 7
    • 0034417136 scopus 로고    scopus 로고
    • Self-service technologies: Understanding customer satisfaction with technology-based service encounters
    • Meuter, M., Ostrom, A., Roundtree, R. and Bitner, M.J. (2000), "Self-service technologies: understanding customer satisfaction with technology-based service encounters", Journal of Marketing, Vol. 64, July., pp. 50-64.
    • (2000) Journal of Marketing , vol.64 , pp. 50-64
    • Meuter, M.1    Ostrom, A.2    Roundtree, R.3    Bitner, M.J.4
  • 8
    • 0035530178 scopus 로고    scopus 로고
    • Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics
    • February
    • Mittal, V. and Kamakura, W. (2001), "Satisfaction, repurchase intent, and repurchase behavior: investigating the moderating effect of customer characteristics", Journal of Marketing Research, Vol. 38, February, pp. 131-42.
    • (2001) Journal of Marketing Research , vol.38 , pp. 131-142
    • Mittal, V.1    Kamakura, W.2
  • 9
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Fall
    • Parasuraman, A., Zeithaml, V.A. and Berry, L. (1985), "A conceptual model of service quality and its implications for future research", Journal of Marketing, Vol. 49, Fall, pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.3
  • 10
    • 0036001754 scopus 로고    scopus 로고
    • Consumer trust, value, and loyalty in relational exchanges
    • January
    • Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), "Consumer trust, value, and loyalty in relational exchanges", Journal of Marketing, January, Vol. 66, pp. 15-37.
    • (2002) Journal of Marketing , vol.66 , pp. 15-37
    • Sirdeshmukh, D.1    Singh, J.2    Sabol, B.3
  • 11
    • 23044518118 scopus 로고    scopus 로고
    • Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
    • Zeithaml, V. (2000), "Service quality, profitability, and the economic worth of customers: what we know and what we need to learn", Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 67-85.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.1 , pp. 67-85
    • Zeithaml, V.1
  • 12
    • 0030548125 scopus 로고    scopus 로고
    • The behavioral consequences of service quality
    • April
    • Zeithaml, V., Berry, L. and Parasuraman, A. (1996), "The behavioral consequences of service quality", Journal of Marketing, April, Vol. 60, pp. 31-46.
    • (1996) Journal of Marketing , vol.60 , pp. 31-46
    • Zeithaml, V.1    Berry, L.2    Parasuraman, A.3
  • 13
    • 0036399221 scopus 로고    scopus 로고
    • Service quality delivery through web sites: A critical review of extant knowledge
    • Zeithaml, V., Parasuraman, A. and Malhotra, A. (2002), "service quality delivery through web sites: a critical review of extant knowledge", Journal of the Academy of Marketing Science, Vol. 30 No. 4, pp. 362-75.
    • (2002) Journal of the Academy of Marketing Science , vol.30 , Issue.4 , pp. 362-375
    • Zeithaml, V.1    Parasuraman, A.2    Malhotra, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.