Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels

Journal of Consumer Psychology

Volumn 14, Issue 1-2, 2004, Pages 96-104

  Strebel, Judi ^a   Erdem, Tülin ^b   Swait, Joffre ^c  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2342658468     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1401&2_11     Document Type: Article

References (16)

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