Price communications in online and print coupons: An empirical investigation

Journal of Interactive Marketing

Volumn 18, Issue 4, 2004, Pages 74-86

  Suri, Rajneesh ^a   Swaminathan, Srinivasan ^a   Monroe, Kent B ^b  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

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EID: 7444252884     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20023     Document Type: Article

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