Key service innovation drivers in the tourism sector: Empirical evidence and managerial implications

Service Business

Volumn 5, Issue 4, 2011, Pages 339-360

  Jiménez Zarco, Ana Isabel ^a   Martínez Ruiz, María Pilar ^b   Izquierdo Yusta, Alicia ^c  

^a UNIVERSITAT OBERTA DE CATALUNYA   (Spain)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^c UNIVERSITY OF BURGOS   (Spain)

Author keywords

Market orientation; Service innovation; Tourism

Indexed keywords

EID: 80155192402     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-011-0118-6     Document Type: Article

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