Incumbents in a dynamic Internet related services market: Does customer and competitive orientation hinder or help performance?

Industrial Marketing Management

Volumn 34, Issue 6 SPEC. ISS., 2005, Pages 590-601

  Perry, Monica L ^a   Shao, Alan T ^b  

^a UNIVERSITY OF REDLANDS   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Advertising agencies; Internet marketing; Market orientation

Indexed keywords

EID: 21844443544     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.10.009     Document Type: Article

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