Market orientation of Nigerian and Kenyan firms: The role of top managers

Journal of Business and Industrial Marketing

Volumn 17, Issue 6, 2002, Pages 471-480

  Winston, Evelyn ^a   Dadzie, Kofi Q ^b  

^a CLARK ATLANTA UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Kenya; Market orientation; Nigeria; Top management

Indexed keywords

EID: 0442263342     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210442820     Document Type: Article

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