Market orientation and performance: An integration of disparate approaches

Strategic Management Journal

Volumn 26, Issue 12, 2005, Pages 1173-1181

  Hult, G Tomas M ^a   Ketchen Jr , David J ^b   Slater, Stanley F ^c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Market orientation; Performance; Resource based view; Responsiveness

Indexed keywords

DATA PROCESSING; INDUSTRIAL MANAGEMENT; MARKETING; MATHEMATICAL MODELS; SOCIAL ASPECTS; SOCIETIES AND INSTITUTIONS;

MARKET ORIENTATION; MARKETING FIELD; RESOURCE-BASED VIEW; RESPONSIVENESS;

STRATEGIC PLANNING;

EID: 27544500008     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/smj.494     Document Type: Review

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