ICT use in marketing as innovation success factor: Enhancing cooperation in new product development processes

European Journal of Innovation Management

Volumn 10, Issue 2, 2007, Pages 268-288

  Vilaseca Requena, Jordi ^a   Torrent Sellens, Joan ^a   Jiménez Zarco, Ana Isabel ^a  

^a UNIVERSITAT OBERTA DE CATALUNYA   (Spain)

Author keywords

Communication technologies; Marketing strategy; Product innovation

Indexed keywords

EID: 34247385062     PISSN: 14601060     EISSN: None     Source Type: Journal    
DOI: 10.1108/14601060710745297     Document Type: Article

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