Building relationship platforms in consumer markets: A value chain approach

Journal of Strategic Marketing

Volumn 5, Issue 2, 1997, Pages 105-120

  Tzokas, Nikolaos ^a   Saren, Michael ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Relationship marketing; Value chain

Indexed keywords

EID: 3342934544     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346820     Document Type: Article

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