Market orientation at the beginning of a new millennium

Managing Service Quality: An International Journal

Volumn 11, Issue 4, 2001, Pages 230-233

  Slater, Stanley F ^a  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

Author keywords

Market orientation; Marketing management; Strategic management

Indexed keywords

EID: 84986180630     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005609     Document Type: Review

References (6)

1. Day, G. (1994), “The capabilities of market-driven organizations”, Journal of Marketing, Vol. 58, October, pp. 37-52.
2. Hamel, G. and Prahalad, C.K. (1994), Competing for the Future, Harvard Business School Press, Boston, MA.
3. Leonard-Barton, D. (1995), Wellsprings of Knowledge, Harvard Business School Press, Boston, MA.
4. Lynn, G., Morone, J. and Paulson, A. (1996), “Marketing and discontinuous innovation: the probe and learn process”, California Management Review, Vol. 38 No. 3, pp. 8-37.
5. Slater, S. and Narver, J. (1995), “Market orientation and the learning organization”, Journal of Marketing, Vol. 59 No. 3, pp. 63-74.
6. Slater, S. and Narver, J. (1998), “Customer-led and market-oriented: Let’s not confuse the two”, Strategic Management Journal, Voi. 19 No. 10, pp.1001-6.