Positive effect of customer involvement in new service development;Efectos positivos de la implicación del consumidor en el desarrollo de nuevos servicios

Universia Business Review

Volumn 19, Issue , 2008, Pages 100-117

  Carbonell Foulqulé, Pilar ^a   Rodríguez Escudero, Ana I ^b   Pujari, Devashish ^c  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF VALLADOLID   (Spain)

^c MCMASTER UNIVERSITY   (Canada)

Author keywords

Competitive superiority; Customer involvement; Innovation speed; New service development; Sales performance; Technical quality

Indexed keywords

EID: 52349106477     PISSN: 16985117     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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