Competitive advantage, knowledge and relationship marketing: Where, what and how?

Journal of Business and Industrial Marketing

Volumn 19, Issue 2, 2004, Pages 124-135

  Tzokas, Nikolaos ^a   Saren, Michael ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Communication; Competitive advantage; Knowledge management; Knowledge organizations; Relationship marketing

Indexed keywords

EID: 2442631456     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620410524007     Document Type: Review

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