New service development: Initiation strategies

International Journal of Service Industry Management

Volumn 11, Issue 1, 2000, Pages 45-62

  Kelly, David ^a   Storey, Chris ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

Idea generation; New product development; Service operations

Indexed keywords

EID: 1542607790     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230010310286     Document Type: Article

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