Checking the pulse of print media: Fifty years of newspaper and magazine advertising research

Journal of Advertising Research

Volumn 51, Issue SUPPL. 1, 2011, Pages 167-181

  Nyilasy, Gergely ^a   King, Karen Whitehill ^a   Reid, Leonard N ^b   McDonald, Scott C ^c  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF GEORGIA   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052977111     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-1-167-181     Document Type: Article

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