Determinants of visual forms used in print advertising: A cross-cultural comparison

International Journal of Advertising

Volumn 28, Issue 1, 2009, Pages

  Bu, Kyunghee ^a   Kim, Donghoon ^b   Lee, Seung Yon ^b  

^a Kwangwoon University   (South Korea)

^b Yonsei University   (South Korea)

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EID: 67849114248     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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