Affective responses to images in print advertising. Affect integration in a simultaneous presentation context

Journal of Advertising

Volumn 37, Issue 3, 2008, Pages 7-18

  Chowdhury, Rafi M M I ^a   Olsen, G Douglas ^b   Pracejus, John W ^c  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b ARIZONA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 52749085270     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370301     Document Type: Article

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