Exploring the influence of media exposure and cultural values on Korean immigrants' advertising evaluations

International Journal of Advertising

Volumn 27, Issue 2, 2008, Pages 299-330

  Moon, Seung Jun ^a   Nelson, Michelle R ^b  

^a Inha University   (South Korea)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44649171096     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2008.11073056     Document Type: Article

References (70)

1. Bandura, A. (2002) Social cognitive theory of mass communication, in Bryant, J. & Zillmann, D. (eds) Media Effects: Advances in Theory and Research. Hillsdale, NJ: Lawrence Erlbaum, pp. 121-153.
2. Barban, M.A. & Cundiff, E.W. (1964) Negro and Caucasian response to advertising stimuli. Journal of Marketing Research, 1 (November), pp. 53-56.
3. Berry, W.J. (1994) Acculturation and psychological adaptation, in Bouvry, A.M., Van de Vijver, E. R. & Schmitz, P. (eds) Journeys into Cross-Cultural Psychology. Lisse, Netherlands: Swets & Zeitlinger, pp. 129-141.
4. Berry, W.J. (1997) Immigration, acculturation and adaptation. Applied Psychology: An International Review, 46(1), pp. 5-34.
5. Berry, W.J. (2005) Acculturation: living successfully in two cultures. International Journal of Intercultural Relations, 29(6), pp. 697-712.
6. Bhatia, S. & Ram, A. (2001) Rethinking 'acculturation' in relation to diasporic cultures postcolonial identities. Human Development, 44(1), pp. 1-18.
7. Blackwell, R., Miniard, P. & Engel, J. (2001) Consumer Behavior. New York, NY: South-Western Publisher.
8. Bush, A., Smith, R. & Martin, C. (1999) The influence of consumer socialization variables on attitude toward advertising: a comparison of African-Americans and Caucasians. Journal of Advertising Research, 28(3), pp. 13-24.
9. Bush, R., Gwinner, F.R. & Solomon, J.P. (1974) Caucasian consumer sales response to Black models. Journal of Marketing, 38 (April), pp. 25-29.
10. Bush, R., Hair, Jr. J. & Solomon, K.P. (1979) Consumers' level of prejudice and response to Black models in advertisement. Journal of Marketing Research, 16 (August), pp. 341-345.
11. Chae, K. (1990) Korean-American Juvenile Delinquency in Relation to Acculturation Differences Between Parents and Children. PhD dissertation, Illinois Institute of Technology.
12. Chaffee, S. (1991) Communication Concept: Explication. Newbury Park, CA: Sage.
13. Choudhury, P.K. & Schmid, S.L. (1974) Black models in advertising to Blacks. Journal of Advertising Research, 14 (June), pp. 19-24.
14. Cohen, J. (2001) White consumer response to Asian models in advertising. The Journal of Consumer Marketing, 9(2), pp. 17-27.
15. Delener, N. & Neelankavil, J. (1990) Informational sources and media usage: a comparison between Asian and Hispanic subcultures. Journal of Advertising Research, 30 (June/July), pp. 45-52.
16. Deshpande, R. & Stayman, M.D. (1994) A tale of two cities: distinctiveness theory and advertising effectiveness. Journal of Marketing Research, 31 (February), pp. 57-64.
17. Deshpande, R., Hoyer, W. & Donthu, N. (1986) The intensity of ethnic affiliation: a study of the sociology of Hispanic consumption. Journal of Consumer Research, 13 (September), pp. 214-220.
18. Edell, J.A. & Burke, C.M. (1987) The power of feelings in understanding advertising effects. Journal of Consumer Research, 14(3), pp. 421-434.
19. Erdogan, Z.B., Baker, J. & Taggs, S. (2001) Selecting celebrity endorsers: the practitioner perspectives. Journal of Advertising Research, 41(3), pp. 39-48.
20. Furuichi, S., LaFerle, C., Lee, W.-N. & Tharp, M.C. (2001) Asian Americans: in search of the American dream, in Tharp, M.C. (ed.) Marketing and Consumer Identity in Multicultural America. Thousand Oaks, CA: Sage, pp. 243-281.
21. Gallois, C., Giles, H., Jones, E., Cargile, A. & Ota, H. (1995) Accommodation intercultural encounters: elaborations and extensions, in Wiseman, R. (ed.) Theories in Intercultural Communication (19th International and Intercultural Annual). Thousand Oaks, CA: Sage, pp. 115-147.
22. Giles, H., Mulac, A., Bradac, J.J. & Johnson, P. (1987) Speech accommodation theory: the first decade and beyond, in McLaughlin, M. (ed.) Communication Yearbook 10. Newbury Park, CA: Sage, pp. 13-48.
23. Giles, H., Coupland, N. & Coupland, J. (1991) Accommodation theory: communication, context, and consequence, in Giles, H., Coupland, N. & Coupland, J. (eds) Context of Accommodation: Developments in Applied Sociolinguistics. Cambridge, UK: Cambridge University Press, pp. 1-68.
24. Graves, T. (1967) Psychological acculturation in a tri-ethnic community. South-western Journal of Anthropology, 23(4), pp. 337-350.
25. Green, C. (1999) Ethnic evaluations of advertising: interaction effects of strength of ethnic identification, media placement, and degree of racial composition. Journal of Advertising, 28 (Spring), pp. 49-64.
26. Guest, L. (1970) How Negro models affect company image. Journal of Advertising Research, 10 (April), pp. 29-33.
27. Han, S. & Shavitt, S. (1994) Persuasion and culture: advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30, pp. 326-350.
28. Han, S. & Shavitt, S. (2005) Westernization of cultural values in Korean advertising: a longitudinal content analysis of magazine ads from 1968-1998. Advances in Consumer Research, 32, pp. 249-251.
29. Hirschman, E. (1981) American Jewish ethnicity: its relationship to some selected aspects of consumer behavior. Journal of Marketing, 45 (Summer), pp. 102-110.
30. Holland, J. & Gentry, W.J. (1999) Ethnic consumer reaction to targeted marketing: a theory of intercultural accommodation. Journal of Advertising, 28 (Spring), pp. 65-77.
31. Hovey, J. (2000) Psychosocial predictors of acculturative stress in Mexican immigrants. The Journal of Psychology, 134(5), pp. 490-502.
32. Hovland, C., Janis, L. & Kelley, H. (1953) Communication and Persuasion. New Haven, CT: Yale University Press.
33. Hurh, W. (1998) The Korean Americans. Westport, CT: Greenwood Press.
34. Joreskog, K. & Sorbom, D. (1996) LISREL 8: User's Reference Guide. Chicago, IL: Scientific Software International.
35. Kassarjian, H. (1969) The Negro and American advertising, 1946-1965. Journal of Marketing Research, 6 (February), pp. 29-39.
36. Kim, Y.K. & Kang, J. (2001) Effects of Asian-Americans'ethnicity and acculturation on personal influences. Journal of Current Issues and Research in Advertising, 23(1), pp. 43-53.
37. Kline, R. (1998) Principles and Practice of Structural Equation Modeling. New York, NY: Guilford Press.
38. Kluckhohn, C. (1951) Values and value-orientations in the theory of action: an exploration in definition and classification, in Parsons, T. & Shils, E. (eds) Toward a General Theory of Action. Cambridge, MA: Harvard University Press.
39. Lau-Gesk, L.G. (2003) Activating culture through persuasion appeals: an examination of the bicultural consumer. Journal of Consumer Psychology, 13(3), pp. 301-315.
40. Lee (1996) New immigrants get crash course in consumerism. Wall Street Journal, December 24, p. B1.
41. Luna, D. & Peracchio, A.L. (2001) Moderators of language effects in advertising to bilinguals: a psycholinguistic approach. Journal of Consumer Research, 28 (September), pp. 284-295.
42. McLuhan, H.L. (1964) Understanding Media: The Extension of Man. NY: McGraw Hill.
43. Miracle, G.E. (1988) An empirical study of the usefulness of the back-translation technique for international advertising messages in print media, in Leckenby, J.D. (ed.) Proceedings of the American Academy of Advertising. Austin, TX: The University of Texas at Austin, pp. RC51-RC56.
44. Mueller, B. (2008) Communicating with the Multicultural Consumer. New York: Peter Lang.
45. Muse, W.V. (1971) Product-related response to use of Black models in advertising. Journal of Marketing Research, 8 (February), pp. 107-109.
46. Nelson, M. & Paek, H. (2007) A content analysis of advertising in a global magazine across seven countries: implications for global advertising strategies. International Marketing Review, 24(1), pp. 64-84.
47. O'Guinn, T.C. & Meyer, P.T. (1983) Segmenting the Hispanic market. Journal of Advertising Research, 23 (December), pp. 9-16.
48. Ohanian, R. (1990) Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), pp. 39-52.
49. Penaloza, L. (1994) Atravesando fronteras/border crossings: a critical ethnographic exploration of the consumer acculturation of Mexico immigrants. Journal of Consumer Research, 21 (June), pp. 32-54.
50. Pollay, R. (1986) The distorted mirror: reflections on the unintended consequences of advertising. Journal of Marketing, 50(2), pp. 18-36.
51. Rokeach, M. (1973) The Nature of Human Values. New York: Free Press.
52. Rose, P. (1996) The impact of age of immigration and length of time in the U.S. on South Florida immigrants' use of Spanish language media. Submitted for review to the research session of the Advertising Division of the Association for Education in Journalism and Mass Communication, Anaheim, CA.
53. Rumbaut, G.R. (1997) Paradoxes (and orthodoxies) of assimilation. Sociological Perspectives, 40(3), pp. 483-511.
54. Schlinger, M.J. & Plummer, T.J. (1972) Advertising in Black and White. Journal of Marketing Research, 9 (May), pp. 149-153.
55. Schwartz, S.H. (1992) Universal content and structure of values: theoretical advances and empirical tests in 20 countries, in Zanna, M. (ed.) Advances in Experimental Social Psychology, Vol. 25. New York: Academic Press, pp. 1-65.
56. Schwartz, S.H. (1996) Value priorities and behavior: applying a theory of integrated value systems, in Seligman, C., Olson, J.M. & Zanna, M.P. (eds) The Psychology of Values: The Ontario Symposium, Vol. 8. Hillsdale, NJ: Erlbaum, pp. 1-24.
57. Severin, W. & Tankard, J. (2001) Communication Theories: Origins, Methods, and Uses in the Mass Media. New York, NY. Longman.
58. Shim, J.C. (1997) The importance of ethnic newspapers to U.S. newcomers, in Biagi, S. & Kern-Foxworth, M. (eds) Facing Difference: Race, Gender, and the Mass Media. Thousand Oaks, CA: Pine Forge, pp. 250-255.
59. Solomon, P.J., Bush, R.F. & Hair, Jr. J.F. (1976) Whites and Black consumer sales response to Black models. Journal of Marketing Research, 13 (November), pp. 431-434.
60. Tan, C.T. & Farley, U.J. (1987) The impact of cultural patterns on cognition and intention in Singapore. Journal of Consumer Research, 13 (March), pp. 545-549.
61. Taylor, C. & Stern, B. (1997) Asian-American: television advertising and the 'model minority' stereotype. Journal of Advertising, 26(2), pp. 47-61.
62. Ueltschy, L.C. & Krampf, F.R. (1997) The influence of acculturation on advertising effectiveness to the Hispanic market. Journal of Applied Business Research, 13(2), pp. 87-103.
63. Ward, C. & Rana-Deuba, A. (1999) Acculturation and adaptation revisited. Journal of Cross-Cultural Psychology, 30(4), pp. 422-442.
64. Whittier, T. (1989) Viewers' processing of actor's race and message claims in advertising stimuli. Psychology and Marketing, 6 (Winter), pp. 287-309.
65. Whittier, T. (1991) The effects of actors' race in commercial advertising: review and extension. Journal of Advertising, 20(1), pp. 54-60.
66. Whittier, T. (2002) Model's race: a peripheral cue in advertising message? Journal of Consumer Psychology, 12(4), pp. 291-301.
67. Wikes, R.E. & Valencia, H. (1989) Hispanics and Blacks in television commercials. Journal of Advertising, 18(1), pp. 19-25.
68. Williams, P. & Aaker, L.J. (2002) Can mixed emotions peacefully coexist? Journal of Consumer Research, 28 (March), pp. 636-650.
69. Yoshihashi, P. (1989) Why more ads aren't targeting Asians. Wall Street Journal, July 20, B.
70. Zhang, J. & Shavitt, S. (2003) Cultural values in advertisements to the Chinese X-generation: promoting modernity and individualism. Journal of Adverrising, 32(1), pp. 23-33.