Indirect persuasion in advertising: How consumers process metaphors presented in pictures and words

Journal of Advertising

Volumn 34, Issue 2, 2005, Pages 7-20

  McQuarrie, Edward F ^a   Phillips, Barbara J ^b  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF SASKATCHEWAN   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23844491216     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639188     Document Type: Article

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