A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising

International Journal of Advertising

Volumn 28, Issue 2, 2009, Pages 287-312

  McQuarrie, Edward F ^a   Mick, David Glen ^b  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69549130751     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048709200576     Document Type: Article

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