Increasing brand name recall in print advertising among asian consumers

Journal of Advertising

Volumn 25, Issue 2, 1996, Pages 65-81

  Leong, Siew Meng ^a   Ang, Swee Hoon ^a   Tham, Lai Leng ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b DEPARTMENT OF ELECTRONICS AND COMPUTER ENGINEERING   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010414259     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1996.10673500     Document Type: Article

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