Why do advertisers use puns? A linguistic perspective

Journal of Advertising Research

Volumn 48, Issue 2, 2008, Pages

  Diafarova, Elmira ^a  

^a NORTHUMBRIA UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149102859     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

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