Celebrity images in magazine advertisements: An application of the visual rhetoric model

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 2, 2003, Pages 13-20

  Stafford, Maria Royne ^a   Spears, Nancy E ^b   Hsu, Chung Kue ^c  

^a UNIVERSITY OF MEMPHIS   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18744396837     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505145     Document Type: Article

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