Gender role portrayals in japanese advertising: A magazine content analysis

Journal of Advertising

Volumn 27, Issue 1, 1998, Pages 113-124

  Ford, John B ^a   Voli, Patricia Kramer ^a   Honeycutt, Earl D ^a   Casey, Susan L ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002412748     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673546     Document Type: Article

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