Pictures in words or words in pictures? New insights from Indian print advertising research

International Journal of Advertising

Volumn 21, Issue 1, 2002, Pages 67-86

  Mukherjee, Avinandan ^a,b  

^a INDIAN INSTITUTE OF MANAGEMENT CALCUTTA   (India)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749068914     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104917     Document Type: Article

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