It's not your father's magazine ad. Magnitude and direction of recent changes in advertising style

Journal of Advertising

Volumn 37, Issue 3, 2008, Pages 95-106

  McQuarrie, Edward F ^a   Phillips, Barbara J ^b  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF SASKATCHEWAN   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 52749094980     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370307     Document Type: Article

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