The influence of message format on the effectiveness of print advertisements for tourism destinations

International Journal of Advertising

Volumn 26, Issue 4, 2007, Pages 505-525

  Decrop, Alain ^a  

^a UNIVERSITY OF NAMUR   (Belgium)

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EID: 39049135422     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2007.11073030     Document Type: Article

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