Interactive effects of message framing, product perceived risk, and mood-the case of travel healthcare product advertising

Journal of Advertising Research

Volumn 47, Issue 1, 2007, Pages 51-64

  Chang, Chun Tuan ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49249085497     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070067     Document Type: Article

References (57)

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