Effects of metaphors on children’s comprehension and perception of print advertisements

Journal of Advertising

Volumn 27, Issue 2, 1998, Pages 83-98

  Pawlowski, Donna R ^a   Badzinski, Diane M ^b   Mitchell, Nancy ^c  

^a CREIGHTON UNIVERSITY   (United States)

^b WESTFIELD STATE UNIVERSITY   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84937179166     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673554     Document Type: Article

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