Measuring affective advertising: Implications of low attention processing on recall

Journal of Advertising Research

Volumn 45, Issue 2, 2005, Pages 269-291

  Heath, Robert ^a,b,c   Nairn, Agnes ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

^b Department of International Economics and Management   (Denmark)

^c Market Research   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644909299     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050282     Document Type: Review

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