Using a model’s apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective

Journal of Current Issues and Research in Advertising

Volumn 31, Issue 2, 2009, Pages 41-66

  Sierra, Jeremy J ^a   Hyman, Michael R ^b   Torres, Ivonne M ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79251587714     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2009.10505265     Document Type: Article

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