메뉴 건너뛰기




Volumn 38, Issue 4, 2009, Pages 15-36

"regulating Sin" Across Cultures: A comparison of alcohol ads in ukrainian and American magazines

Author keywords

[No Author keywords available]

Indexed keywords


EID: 70749154861     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380402     Document Type: Article
Times cited : (10)

References (59)
  • 1
    • 84869689443 scopus 로고    scopus 로고
    • (accessed September 19 2007)
    • ALeXX Web site, http://alexx.com.ua/entertainment/en.html (accessed September 19, 2007).
  • 3
    • 84869673870 scopus 로고    scopus 로고
    • available at (accessed September 1, 2008)
    • Beer Institute Guidelines (2006), available at www.beerinstitute.org/ BeerInstitute/fi les/ccLibraryFiles/Filename/000000000 384/2006ADCODE.pdf (accessed September 1, 2008).
    • (2006)
  • 4
    • 0033021774 scopus 로고    scopus 로고
    • Alcohol consumption in a national sample of the russian population
    • Bobak, Martin, Martin McKee, Richard Rose, and Michael Marmot (1999), "Alcohol Consumption in a National Sample of the Russian Population," Addiction, 94 (6), 857-866.
    • (1999) Addiction , vol.94 , Issue.6 , pp. 857-866
    • Martin, B.1    McKee, M.2    Rose, R.3    Marmot, M.4
  • 6
    • 0002293263 scopus 로고
    • Advertising self-regulation: True purpose and limits
    • --- (1989), "Advertising Self-Regulation: True Purpose and Limits," Journal of Advertising, 18 (2), 19-27.
    • (1989) Journal of Advertising , vol.18 , Issue.2 , pp. 19-27
  • 7
    • 21044445643 scopus 로고    scopus 로고
    • available at (accessed January 30, 2009)
    • CIA World Factbook (2009), "Ukraine," available at www.cia.gov/library/publications/the-world-factbook/print/up.html (accessed January 30, 2009).
    • (2009) Ukraine
  • 8
    • 0034335387 scopus 로고    scopus 로고
    • Health lifestyles in russia
    • Cockerham, William C. (2000), "Health Lifestyles in Russia," Social Science and Medicine, 51 (9), 1313-1324.
    • (2000) Social Science and Medicine , vol.51 , Issue.9 , pp. 1313-1324
    • Cockerham, W.C.1
  • 9
    • 70749114842 scopus 로고    scopus 로고
    • Advertising theory beyond the context of advertising: Taylor's six-segment message strategy wheel offers an integrated model of political behavior
    • paper presented at the Kansas City, August
    • Cunningham, Anne, and Eric Jenner (2003), "Advertising Theory Beyond the Context of Advertising: Taylor's Six-Segment Message Strategy Wheel Offers an Integrated Model of Political Behavior," paper presented at the national conference of the Association for Education in Journalism and Mass Communication, Kansas City, August.
    • (2003) National Conference of the Association for Education in Journalism and Mass Communication
    • Anne, C.1    Jenner, E.2
  • 10
    • 84869683637 scopus 로고    scopus 로고
    • FTC supports self-regulation of alcohol industry ads
    • ( July 11), available at (accessed August 1, 2008)
    • Curley, Bob (2008), "FTC Supports Self-Regulation of Alcohol Industry Ads," Join Together: Advancing Effective Alcohol and Drug Policy, Prevention and Treatment ( July 11), available at www.jointogether.org/news/ features/2008;ftc-supports-selfregulation. html (accessed August 1, 2008).
    • (2008) Join Together: Advancing Effective Alcohol and Drug Policy, Prevention and Treatment
    • Curley, B.1
  • 12
    • 84869689446 scopus 로고    scopus 로고
    • Distilled Spirits Council of the United States Guidelines. available at (accessed September 1, 2008)
    • Distilled Spirits Council of the United States Guidelines (2007), available at www.discus.org/responsibility/code/read.asp (accessed September 1, 2008).
    • (2007)
  • 13
    • 84869690095 scopus 로고    scopus 로고
    • available at (accessed September 10, 2008)
    • Elmore, Jennifer (2008), "Laws Regarding Alcohol Content of Wine," Quantifi ed Marketing Group, available at www.quantifiedmarketing. com/learning-center/restaurantalcohol- laws.php (accessed September 10, 2008).
    • (2008) Laws Regarding Alcohol Content of Wine
    • Elmore, J.1
  • 14
    • 84869665424 scopus 로고    scopus 로고
    • available at (accessed March 17 2008)
    • Euromonitor International (2006), "Alcoholic Drinks in Ukraine," available at www.euromonitor.com/Alcoholic-Drinks-in-Ukraine (accessed March 17, 2008).
    • (2006) Alcoholic Drinks in Ukraine
  • 15
    • 61449128662 scopus 로고    scopus 로고
    • available at (accessed August 1, 2008)
    • Federal Trade Commission (FTC) (2008), "Self-Regulation in the Alcohol Industry," available at www.ftc.gov/os/2008/06/080626alcoholreport. pdf (accessed August 1, 2008).
    • (2008) Self-Regulation in the Alcohol Industry
  • 18
    • 27644490586 scopus 로고    scopus 로고
    • Harmonious regional advertising regulation? A comparative examination of government advertising regulation in china, hong kong, and taiwan
    • Gao, Zhihong (2005), "Harmonious Regional Advertising Regulation? A Comparative Examination of Government Advertising Regulation in China, Hong Kong, and Taiwan," Journal of Advertising, 34 (3), 75-87.
    • (2005) Journal of Advertising , vol.34 , Issue.3 , pp. 75-87
    • Gao, Z.1
  • 19
    • 51149110093 scopus 로고    scopus 로고
    • Creative strategies in viral advertising: An application of taylor's six-segment message strategy wheel
    • Golan, Guy, and Lior Zaidner (2008), "Creative Strategies in Viral Advertising: An Application of Taylor's Six-Segment Message Strategy Wheel," Journal of Computer-Mediated Communication, 13, 959-972.
    • (2008) Journal of Computer-Mediated Communication , vol.13 , pp. 959-972
    • Guy, G.1    Zaidner, L.2
  • 20
    • 84869679509 scopus 로고    scopus 로고
    • Herbs That Heal
    • available at (accessed September 14, 2007) (in Russian)
    • Gomozova, Mariya (2001), "Herbs That Heal," Dachnitsa, available at http://cofe.ru/garden/article.asp?heading=50&article=7448 (accessed September 14, 2007) (in Russian).
    • (2001) Dachnitsa
    • Gomozova, M.1
  • 21
    • 36549007285 scopus 로고    scopus 로고
    • Alcoholic beverage industry self-regulation and youth advertising: The federal trade commission reports
    • Hemphill, Thomas A. (2005), "Alcoholic Beverage Industry Self-Regulation and Youth Advertising: The Federal Trade Commission Reports," Business and Society Review, 110 (3), 321-330.
    • (2005) Business and Society Review , vol.110 , Issue.3 , pp. 321-330
    • Hemphill, T.A.1
  • 23
    • 70749139953 scopus 로고    scopus 로고
    • Strategies for the super bowl of advertising: An analysisof how the web is integrated into campaigns
    • available at (accessed September 25, 2008)
    • Kim, Juran, Sally J. McMillan, and Jang-Sun Hwang (2005), "Strategies for the Super Bowl of Advertising: An Analysisof How the Web Is Integrated into Campaigns," Journal of Interactive Advertising, 6 (1), 59-78, available at http://jiad.org/v016/n01/kim (accessed September 25, 2008).
    • (2005) Journal of Interactive Advertising , vol.6 , Issue.1 , pp. 59-78
    • Juran, K.1    McMillan, S.J.2    Hwang, J.3
  • 24
    • 84869663904 scopus 로고    scopus 로고
    • available at (accessed July 31, 2007) (in Ukrainian)
    • Kononenko, Natalie (1998), "Traditional Ukrainian Wedding Rituals," Real Ukraine, available at http://realukraine.info/18 (accessed July 31, 2007) (in Ukrainian).
    • (1998) Traditional Ukrainian Wedding Rituals
    • Kononenko, N.1
  • 25
    • 84869676193 scopus 로고    scopus 로고
    • ( July 27), available at (accessed July 27, 2007) (in Ukrainian)
    • Korrespondent.net (2007), "Alcoholism from Beer in Ukraine Is Nationwide" ( July 27), available at www.korrespondent.net/main/200643/ (accessed July 27, 2007) (in Ukrainian).
    • (2007) Alcoholism from Beer in Ukraine Is Nationwide
  • 26
    • 84869673328 scopus 로고    scopus 로고
    • available at (accessed August 25, 2008) (in Russian)
    • Krugosvet Cyclopedia (n.d.), "Consequences of Alcohol Consumption," available at www.krugosvet.ru/articles/117/1011774/1011774a3. htm (accessed August 25, 2008) (in Russian).
    • Consequences of Alcohol Consumption
  • 28
    • 70749098263 scopus 로고    scopus 로고
    • Message strategies of american and korean television commercials
    • Charles R. Taylor, ed., Philadelphia: American Academy of Advertising
    • Lee, Juiohk, Kyoung-Tae Jodie Nam, and Jang-Sun Hwang (2001), "Message Strategies of American and Korean Television Commercials," in Proceedings of the 2001 Conference of the American Academy of Advertising, Charles R. Taylor, ed., Philadelphia: American Academy of Advertising, 29-30.
    • (2001) Proceedings of the 2001 Conference of the American Academy of Advertising , pp. 29-30
    • Juiohk, L.1    Nam, K.-T.J.2    Hwang, J.3
  • 31
    • 12144273302 scopus 로고
    • Suspension of the NAB code and its effect on regulation of advertising
    • 156
    • Maddox, Lynda M., and Eric J. Zanot (1984), "Suspension of the NAB Code and Its Effect on Regulation of Advertising," Journalism Quarterly, 61 (1), 125-130, 156.
    • (1984) Journalism Quarterly , vol.61 , Issue.1 , pp. 125-130
    • Maddox, L.M.1    Zanot, E.J.2
  • 34
    • 84869664045 scopus 로고    scopus 로고
    • available at (accessed July 30, 2007) (in Russian)
    • Neproblema.com.ua (2007a), "Dry Law in the Russian Empire and the U.S.S.R.," available at http://neproblema.com.ua/index .php?nma= catalog&fl a=stat&cat-id=8&page=1&nums=38 (accessed July 30, 2007) (in Russian).
    • (2007) Dry Law in the Russian Empire and the U.S.S.R.
  • 35
    • 84869671963 scopus 로고    scopus 로고
    • available at (accessed July 30, 2007) (in Russian)
    • --- (2007b), "Why Are So Many Ukrainians Dying in Their Middle 40s?" available at http://neproblema.com.ua/index .php?nma=catalog&fl a=stat&cat-id=8&page=1&nums=51 (accessed July 30, 2007) (in Russian).
    • (2007) Why Are so Many Ukrainians Dying in Their Middle 40s?
  • 36
    • 34748857373 scopus 로고    scopus 로고
    • Cross-cultural advertising research: Where we have been and where we need to go
    • Okazaki, Shintaro, and Barbara Mueller (2007), "Cross-Cultural Advertising Research: Where We Have Been and Where We Need to Go," International Marketing Review, 24 (5), 499-518.
    • (2007) International Marketing Review , vol.24 , Issue.5 , pp. 499-518
    • Shintaro, O.1    Mueller, B.2
  • 37
    • 84869666352 scopus 로고    scopus 로고
    • available at (accessed August 4, 2007) (in Russian)
    • Panarinin, Ivan (n.d.), "The Collapse of the U.S.S.R.: It Wasn't Inevitable," available at www.panarin.com/doc/47 (accessed August 4, 2007) (in Russian).
    • The Collapse of the U.S.S.R.: It Wasn't Inevitable
  • 38
    • 0346726579 scopus 로고
    • Power and limitations of media clearance practices and advertising self-regulation
    • Spring
    • Rotfeld, Herbert J. (1992), "Power and Limitations of Media Clearance Practices and Advertising Self-Regulation," Journal of Public Policy and Marketing, 10 (Spring), 87-95.
    • (1992) Journal of Public Policy and Marketing , vol.10 , pp. 87-95
    • Rotfeld, H.J.1
  • 39
    • 70749161669 scopus 로고    scopus 로고
    • 'Ban' on liquor ads not what it seems
    • May 26
    • --- (1997), "'Ban' on Liquor Ads Not What It Seems," Marketing News, 31 (May 26), 12. --- (2001), Adventures in Misplaced Marketing, Westport, CT: Quorum Books.
    • (1997) Marketing News , vol.31 , pp. 12
  • 41
    • 12144284238 scopus 로고    scopus 로고
    • Australian media vehicles' standards for acceptable advertising
    • Colin Jevons, and Irene Powell (2004), "Australian Media Vehicles' Standards for Acceptable Advertising," Journal of Advertising, 33 (4), 65-74.
    • (2004) Journal of Advertising , vol.33 , Issue.4 , pp. 65-74
    • Jevons, C.1    Powell, I.2
  • 43
    • 0038962426 scopus 로고
    • Gender and genre in the interpretation of advertising text
    • Janeen Arnold Costa, ed., Thousand Oaks, CA: Sage
    • Stern, Barbara B., and Morris B. Holbrook (1994), "Gender and Genre in the Interpretation of Advertising Text," in Gender Issues and Consumer Behavior, Janeen Arnold Costa, ed., Thousand Oaks, CA: Sage, 11-41.
    • (1994) Gender Issues and Consumer Behavior , pp. 11-41
    • Stern, B.B.1    Holbrook, M.B.2
  • 44
    • 18744394702 scopus 로고    scopus 로고
    • Moving international advertising research forward: A new research agenda
    • Taylor, Charles R. (2005), "Moving International Advertising Research Forward: A New Research Agenda," Journal of Advertising, 34 (1), 7-16.
    • (2005) Journal of Advertising , vol.34 , Issue.1 , pp. 7-16
    • Taylor, C.R.1
  • 45
    • 0008174611 scopus 로고
    • Qualitative research
    • Michael W. Singletary, ed., New York: Longman
    • Taylor, Ronald E. (1994), "Qualitative Research," in Mass Communication Research, Michael W. Singletary, ed., New York: Longman, 265-279.
    • (1994) Mass Communication Research , pp. 265-279
    • Taylor, R.E.1
  • 46
    • 32944455029 scopus 로고    scopus 로고
    • A six-segment message strategy wheel
    • --- (1999), "A Six-Segment Message Strategy Wheel," Journal of Advertising Research, 39 (6), 7-17.
    • (1999) Journal of Advertising Research , vol.39 , Issue.6 , pp. 7-17
  • 48
    • 84869674871 scopus 로고    scopus 로고
    • Tobacco Control Resource Center. available at (accessed August 2, 2008) (in Russian)
    • Tobacco Control Resource Center (2003), "Political Analysis of Tobacco Advertising in Ukraine," available at http://adic.org.ua/nosmoking/ books/ad/04.htm (accessed August 25, 2008) (in Russian).
    • (2003) Political Analysis of Tobacco Advertising in Ukraine
  • 49
    • 84869664982 scopus 로고    scopus 로고
    • Unian.net (March 28), available at (accessed August 25, 2008) (in Ukrainian)
    • Unian (2007), "How Much Does It Cost to Battle a Hangover?" Unian.net (March 28), available at www.unian.net/ukr/news/news-189579 (accessed August 25, 2008) (in Ukrainian).
    • (2007) How Much Does It Cost to Battle A Hangover?
  • 50
    • 84869684141 scopus 로고    scopus 로고
    • United States Department of Health and Human Services (USDHHS). available at (accessed March 29, 2008)
    • United States Department of Health and Human Services (USDHHS) (2008), Alcohol and Public Health, Centers for Disease Control and Prevention, available at www.cdc.gov/alcohol (accessed March 29, 2008).
    • (2008) Alcohol and Public Health, Centers for Disease Control and Prevention
  • 51
    • 84869668398 scopus 로고    scopus 로고
    • United States Department of Labor, Wage and Hour Division. available at (accessed March 10, 2008)
    • United States Department of Labor, Wage and Hour Division (2007), Questions and Answers About the Minimum Wage, available at www.dol.gov/esa/ minwage/q-a.htm (accessed March 10, 2008).
    • (2007) Questions and Answers about the Minimum Wage
  • 52
    • 85023864614 scopus 로고    scopus 로고
    • Verkhovna Rada of Ukraine. ( July 11, 2003), no. 1121-IV, with amendments made May 12, 2006, available at (accessed August 7, 2007) (in Ukrainian).
    • Verkhovna Rada of Ukraine (2006), The Law of Ukraine On Advertising" ( July 11, 2003), no. 1121-IV, with amendments made May 12, 2006, available at http://gska2.rada.gov .ua:7777/site/eng-zp/eng-zp-docs/-E2476.html (accessed August 7, 2007) (in Ukrainian).
    • (2006) The Law of Ukraine on Advertising
  • 53
    • 84869666942 scopus 로고    scopus 로고
    • The Law of Ukraine on
    • available at (accessed January 29, 2009) (in Ukrainian)
    • --- (2008), The Law of Ukraine on "Adjustments to Advertising Laws," available at http://gska2.rada.gov.ua/pls/zweb-n/webproc4-1?pf3511= 30893 (accessed January 29, 2009) (in Ukrainian).
    • (2008) Adjustments to Advertising Laws
  • 54
    • 84869664402 scopus 로고    scopus 로고
    • Vidomosti Verkhovnoii Rady (VVR). No. 39, p. 182, as amended by Law No. 642/97 of 18.11.1997 available at the International Center for Journalists Web site at (accessed March 20, 2008)
    • Vidomosti Verkhovnoii Rady (VVR) (1996), No.39, p. 181, Enacted by the Resolution of the Verkhovna Rada No. 271-96-BP of 03.07.1996, No. 39, p. 182, as amended by Law No. 642/97 of 18.11.1997, available at the International Center for Journalists Web site at http://ijnet.org/Director.aspx?P=MediaLaws&ID= 25311&LID-1 (accessed March 20, 2008).
    • (1996) Enacted by the Resolution of the Verkhovna Rada No. 271-96-BP of 03.07.1996 , Issue.39 , pp. 181
  • 55
    • 84869688478 scopus 로고    scopus 로고
    • Visnyk, available at (accessed August 7, 2007) (in Ukrainian)
    • Visnyk Podatkovoyi Sluzhby, Ukraine (2006), "Minimum Wage and Social Benefi ts," Visnyk, available at www.visnyk.com .ua/?./journal/0406/ 041306.html (accessed August 7, 2007) (in Ukrainian).
    • (2006) Minimum Wage and Social Benefi Ts
  • 56
    • 84869663517 scopus 로고    scopus 로고
    • Dialogs, available at (accessed August 25, 2008) (in Russian)
    • Vyshnyak, A. (2003), "Middle Class in Ukraine: Myths and Realities," Dialogs, available at http://dialogs.org.ua/project-ua-full. php?m+id=202 (accessed August 25, 2008) (in Russian).
    • (2003) Middle Class in Ukraine: Myths and Realities
    • Vyshnyak, A.1
  • 58
    • 84869665813 scopus 로고    scopus 로고
    • available at (accessed September 1, 2008)
    • Wine Institute Guidelines (2005), available at www.wineinstitute.org/ initiatives/issuesandpolicy/adcode/details (accessed September 1, 2008).
    • (2005)
  • 59
    • 84869676939 scopus 로고    scopus 로고
    • (April 22), available at (accessed August 4, 2007)
    • Womack, Sarah (2005), "Female Drink Rate Is Worst in Europe," The Telegraph (April 22), available at www.telegraph.co.uk/news/main.jhtml?xml=/ news/2005/04/22/ndrink22.xml (accessed August 4, 2007).
    • (2005) Female Drink Rate Is Worst in Europe
    • Womack, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.