Toward a theory of repeat purchase drivers for consumer services

Journal of the Academy of Marketing Science

Volumn 37, Issue 2, 2009, Pages 215-237

  Paul, Michael ^a   Hennig Thurau, Thorsten ^a,d   Gremler, Dwayne D ^b   Gwinner, Kevin P ^c   Wiertz, Caroline ^d  

^a BAUHAUS UNIVERSITY WEIMAR   (Germany)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

^c KANSAS STATE UNIVERSITY   (United States)

^d CITY UNIVERSITY   (United Kingdom)

Author keywords

Means end theory; Relationship marketing; Repeat purchase behavior; Services

Indexed keywords

EID: 64549100677     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0118-9     Document Type: Article

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