Consumer relationship proneness: A reexamination and extension across service exchanges

Journal of Services Marketing

Volumn 24, Issue 1, 2010, Pages 61-73

  Parish, Janet Turner ^a   Holloway, Betsy Bugg ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b SAMFORD UNIVERSITY   (United States)

Author keywords

Customer loyalty; Relationship marketing; Service delivery; Services; Trust

Indexed keywords

EID: 76549096594     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011017899     Document Type: Article

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