Customers' ways of making sense of a financial service relationship through intersubjective mirroring of others

Journal of Financial Services Marketing

Volumn 15, Issue 2, 2010, Pages 99-111

  Eriksson, Kent ^a   Söderberg, Inga Lill ^a  

^a ROYAL INSTITUTE OF TECHNOLOGY   (Sweden)

Author keywords

customers; intersubjectivity; relationship; relationship marketing; retail banking; service provider

Indexed keywords

EID: 77956358849     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2010.8     Document Type: Article

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