Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services

Journal of Marketing Management

Volumn 22, Issue 3-4, 2006, Pages 267-293

  O'Loughlin, Deirdre ^a   Szmigin, Isabelle ^a  

^a NONE

Author keywords

CUSTOMER LOYALTY; FINANCIAL SERVICES; RELATIONSHIP MARKETING

Indexed keywords

EID: 79960647261     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776861235     Document Type: Article

References (0)