Antecedents and consequences of buyer-seller relationship quality in the financial services industry

International Journal of Bank Marketing

Volumn 27, Issue 5, 2009, Pages 359-380

  Rajaobelina, Lova ^a   Bergeron, Jasmin ^a  

^a UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

Buyer seller relationships; Financial services; Relationship marketing

Indexed keywords

EID: 70349643242     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320910979889     Document Type: Article

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