Secrets of Customer Relationship Management: It's All about How You Make Them Feel

Journal of Services Marketing

Volumn 16, Issue 7, 2002, Pages 700-703

  Fournier, Susan ^a  

^a NONE

Author keywords

Customer loyalty; Customer relationship management; Customers; Relationship marketing

Indexed keywords

EID: 84986131306     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/jsm.2002.16.7.700.1     Document Type: Review

References (12)

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