Relational benefits and customer satisfaction in retail banking

International Journal of Bank Marketing

Volumn 25, Issue 4, 2007, Pages 253-271

  Molina, Arturo ^a   Martín Consuegra, David ^a   Esteban, Águeda ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Banking; Customer satisfaction; Relationship marketing; Spain

Indexed keywords

EID: 34249673298     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320710754033     Document Type: Article

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