The impact of the Internet upon bank marketing

Journal of Financial Services Marketing

Volumn 15, Issue 2, 2010, Pages 160-175

  Proença, João F ^a   Silva, Marta Martins ^b   Fernandes, Teresa ^a  

^a UNIVERSITY OF PORTO   (Portugal)

^b North Regional Direction of Agriculture and Fisheries   (Australia)

Author keywords

internet banking; internet marketing; relationship marketing

Indexed keywords

EID: 77956369651     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2010.12     Document Type: Article

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