Customer perspectives on the role and importance of branding in Irish retail financial services

International Journal of Bank Marketing

Volumn 23, Issue 1, 2005, Pages 8-27

  O'Loughlin, Deirdre ^a   Szmigin, Isabelle ^b  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Brand image; Brand management; Brands; Financial services; Ireland

Indexed keywords

EID: 18844429488     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320510577348     Document Type: Article

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