Achieving customer value from electronic channels through identity commitment, calculative commitment, and trust in technology

Journal of Interactive Marketing

Volumn 21, Issue 4, 2007, Pages 2-22

  Johnson, Devon S ^a  

^a NORTHEASTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36549043087     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20091     Document Type: Article

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