I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality

Journal of Retailing

Volumn 87, Issue 2, 2011, Pages 207-224

  Gelbrich, Katja ^a  

^a CATHOLIC UNIVERSITY OF EICHSTÄTT INGOLSTADT   (Germany)

Author keywords

Advantaged price inequality; Dynamic pricing; Emotions; Price unfairness

Indexed keywords

EID: 79958834707     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.03.003     Document Type: Article

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