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Volumn 85, Issue 3, 2009, Pages 336-346

The Effects of Discount Location and Frame on Consumers' Price Estimates

Author keywords

Discount frame; Discount location; On pack discount

Indexed keywords


EID: 69349099100     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.05.010     Document Type: Article
Times cited : (28)

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