The adaptive consequences of pride in personal selling

Journal of the Academy of Marketing Science

Volumn 32, Issue 4, 2004, Pages 386-402

  Verbeke, Willem ^a   Belschak, Frank ^a   Bagozzl, Richard P ^b,c  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b RICE UNIVERSITY   (United States)

^c RICE UNIVERSITY   (United States)

Author keywords

Hubris; Personal selling; Positive psychology; Pride; Self regulation

Indexed keywords

EID: 4744344753     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304267105     Document Type: Article

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