Types of word-of-mouth messages: Information search and credence-based services

Journal of Promotion Management

Volumn 15, Issue 3, 2009, Pages 357-381

  Patti, Charles H ^a   Chen, Chia H ^b  

^a UNIVERSITY OF DENVER   (United States)

^b QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Advertising; Australia; Credence based services (CBS); Higher education service (HES); Information search; International students (foreign students); Marketing communication; Promotion management; Prospective overseas higher education students (POHES); Theory; Word of mouth communication (WOMC)

Indexed keywords

EID: 70849130109     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490903185760     Document Type: Article

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