-
1
-
-
0042423795
-
Coupon redemption: A motivational perspective
-
Babakus, E., Tat, P., & Cunningham, W. (1988). Coupon redemption: A motivational perspective. Journal of Consumer Marketing, 5(1), 37-43.
-
(1988)
Journal of Consumer Marketing
, vol.5
, Issue.1
, pp. 37-43
-
-
Babakus, E.1
Tat, P.2
Cunningham, W.3
-
2
-
-
0023020183
-
The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
-
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
-
(1986)
Journal of Personality and Social Psychology
, vol.51
, pp. 1173-1182
-
-
Baron, R.M.1
Kenny, D.A.2
-
3
-
-
0009232574
-
In defense of price promotion
-
Fall
-
Farris, P. W., & Quelch, J. A. (1987, Fall). In defense of price promotion. Sloan Management Review, 29,63-69.
-
(1987)
Sloan Management Review
, vol.29
, pp. 63-69
-
-
Farris, P.W.1
Quelch, J.A.2
-
4
-
-
77957076081
-
Attribution of responsibility: From man the scientist to man as lawyer
-
L. Berkowitz (Ed.), New York: Academic
-
Fincham, F. D., & Jaspars, J. M. (1980). Attribution of responsibility: From man the scientist to man as lawyer. In L. Berkowitz (Ed.), Advances in experimental psychology (Vol. 13, pp. 81-138). New York: Academic.
-
(1980)
Advances in Experimental Psychology
, vol.13
, pp. 81-138
-
-
Fincham, F.D.1
Jaspars, J.M.2
-
5
-
-
47949103721
-
The critical incident technique
-
Flanagan, J. C. (1954). The critical incident technique. Psychological Bulletin, 51, 327-358.
-
(1954)
Psychological Bulletin
, vol.51
, pp. 327-358
-
-
Flanagan, J.C.1
-
6
-
-
0000539221
-
Consumer reactions to product failure: An attributional approach
-
Folkes, V. S. (1984). Consumer reactions to product failure: An attributional approach. Journal of Consumer Research, 10, 398-409.
-
(1984)
Journal of Consumer Research
, vol.10
, pp. 398-409
-
-
Folkes, V.S.1
-
7
-
-
0001516010
-
Recent attribution research in consumer behavior: A review and new directions
-
Folkes, V. S. (1988). Recent attribution research in consumer behavior: A review and new directions. Journal of Consumer Research, 14, 548-565.
-
(1988)
Journal of Consumer Research
, vol.14
, pp. 548-565
-
-
Folkes, V.S.1
-
9
-
-
0001196880
-
Who do we know: Predicting the interests and opinions of the American consumer
-
Hoch, S. J. (1988). Who do we know: Predicting the interests and opinions of the American consumer. Journal of Consumer Research, 15, 315-324.
-
(1988)
Journal of Consumer Research
, vol.15
, pp. 315-324
-
-
Hoch, S.J.1
-
11
-
-
0000125532
-
Prospect theory: An analysis of decision under risk
-
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47, 263-291.
-
(1979)
Econometrica
, vol.47
, pp. 263-291
-
-
Kahneman, D.1
Tversky, A.2
-
12
-
-
0001452413
-
Cognitive reference points in consumer decision making
-
M. Wallendorf & P. Anderson (Eds.), Provo, UT: Association for Consumer Research
-
Klein, N. M., & Oglethorpe, J. E. (1987). Cognitive reference points in consumer decision making. In M. Wallendorf & P. Anderson (Eds.), Advances in consumer research (Vol. 14, pp. 183-187). Provo, UT: Association for Consumer Research.
-
(1987)
Advances in Consumer Research
, vol.14
, pp. 183-187
-
-
Klein, N.M.1
Oglethorpe, J.E.2
-
13
-
-
85047684724
-
Causal attribution for success and failure: A multivariate investigation of dimensionality, formation, and consequences
-
Meyer, J. P. (1980). Causal attribution for success and failure: A multivariate investigation of dimensionality, formation, and consequences. Journal of Personality and Social Psychology, 38, 701-718.
-
(1980)
Journal of Personality and Social Psychology
, vol.38
, pp. 701-718
-
-
Meyer, J.P.1
-
14
-
-
21844493648
-
An integrated framework for relating diverse consumer characteristics to supermarket coupon redemption
-
Mittal, B. (1994). An integrated framework for relating diverse consumer characteristics to supermarket coupon redemption. Journal of Marketing Research, 31, 533-544.
-
(1994)
Journal of Marketing Research
, vol.31
, pp. 533-544
-
-
Mittal, B.1
-
15
-
-
0000467107
-
A price discrimination theory of coupons
-
Narasimhan, C. (1984). A price discrimination theory of coupons. Marketing Science, 3, 128-147.
-
(1984)
Marketing Science
, vol.3
, pp. 128-147
-
-
Narasimhan, C.1
-
16
-
-
0041005763
-
A behavior modification perspective on marketing
-
Spring
-
Nord, W. R., & Peter, J. P. (1980, Spring). A behavior modification perspective on marketing. Journal of Marketing, 44, 36-47.
-
(1980)
Journal of Marketing
, vol.44
, pp. 36-47
-
-
Nord, W.R.1
Peter, J.P.2
-
17
-
-
4243768131
-
Frequent-flier plans become obsessions
-
September 6
-
Rose, R. L. (1988, September 6). Frequent-flier plans become obsessions. Wall Street Journal, p. B1.
-
(1988)
Wall Street Journal
-
-
Rose, R.L.1
-
18
-
-
0003130844
-
Behavioral learning theory: Its relevance to marketing and promotions
-
Spring
-
Rothschild, M. L., & Gaidis, W. C. (1981, Spring). Behavioral learning theory: Its relevance to marketing and promotions. Journal of Marketing, 45, 70-78.
-
(1981)
Journal of Marketing
, vol.45
, pp. 70-78
-
-
Rothschild, M.L.1
Gaidis, W.C.2
-
19
-
-
3042822459
-
The causal dimension scale: A measure of how individuals perceive causes
-
Russell, D. (1982). The causal dimension scale: A measure of how individuals perceive causes. Journal of Personality and Social Psychology, 42, 1137-1145.
-
(1982)
Journal of Personality and Social Psychology
, vol.42
, pp. 1137-1145
-
-
Russell, D.1
-
20
-
-
0010038029
-
The role of ego-expressive factors in the consumer's satisfaction with price
-
Schindler, R. M. (1988). The role of ego-expressive factors in the consumer's satisfaction with price. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 1, 34-39.
-
(1988)
Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
, vol.1
, pp. 34-39
-
-
Schindler, R.M.1
-
21
-
-
0000237916
-
The excitement of getting a bargain: Some hypotheses concerning the origins and effects of smart-shopper feelings
-
T. K. Srull (Ed.), Provo, UT: Association for Consumer Research
-
Schindler, R. M. (1989). The excitement of getting a bargain: Some hypotheses concerning the origins and effects of smart-shopper feelings. In T. K. Srull (Ed.), Advances in consumer research (Vol. 16, pp. 447-453). Provo, UT: Association for Consumer Research.
-
(1989)
Advances in Consumer Research
, vol.16
, pp. 447-453
-
-
Schindler, R.M.1
-
22
-
-
0009195976
-
How to advertise price
-
E. Clark, T. Brock, & D. Stewart (Eds.), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
Schindler, R. M. (1994). How to advertise price. In E. Clark, T. Brock, & D. Stewart (Eds.), Attention, attitude, and affect in response to advertising (pp. 251-269). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
(1994)
Attention, Attitude, and Affect in Response to Advertising
, pp. 251-269
-
-
Schindler, R.M.1
-
23
-
-
0000853322
-
The theory of reasoned action applied to coupon usage
-
Shimp, T. A., & Kavas, A. (1984). The theory of reasoned action applied to coupon usage. Journal of Consumer Research, 11, 795-809.
-
(1984)
Journal of Consumer Research
, vol.11
, pp. 795-809
-
-
Shimp, T.A.1
Kavas, A.2
-
24
-
-
0002658640
-
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
-
Urbany, J. E., Bearden, W. O., & Weilbaker, D. C. (1988). The effect of plausible and exaggerated reference prices on consumer perceptions and price search. Journal of Consumer Research, 15, 95-110.
-
(1988)
Journal of Consumer Research
, vol.15
, pp. 95-110
-
-
Urbany, J.E.1
Bearden, W.O.2
Weilbaker, D.C.3
-
26
-
-
0000187620
-
A reference price model of brand choice for frequently purchased products
-
Winer, R. S. (1986). A reference price model of brand choice for frequently purchased products. Journal of Consumer Research, 13, 250-256.
-
(1986)
Journal of Consumer Research
, vol.13
, pp. 250-256
-
-
Winer, R.S.1
|