Will you care when you pay more? The negative side of targeted promotions

Journal of Product and Brand Management

Volumn 16, Issue 7, 2007, Pages 481-491

  Tsai, Dungchun ^a   Lee, Hsiao Ching ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Customer behaviour; Customer profiling; Prices; Promotional methods

Indexed keywords

EID: 36248968591     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710834931     Document Type: Article

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