Linking thoughts to feelings: Investigating cognitive appraisals and consumption emotions in a mixed-emotions context

Journal of the Academy of Marketing Science

Volumn 30, Issue 1, 2002, Pages 44-58

  Ruth, Julie A ^c   Brunel, Frédéric F ^a   Otnes, Cele C ^b  

^a BOSTON UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036221879     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/03079459994317     Document Type: Article

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