An examination of branding advantage in export ventures

European Journal of Marketing

Volumn 45, Issue 6, 2011, Pages 910-935

  Spyropoulou, Stavroula ^a   Skarmeas, Dionysis ^a   Katsikeas, Constantine S ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Brands; Exports; Globalization; International business; Sales performance

Indexed keywords

EID: 79957632831     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111119967     Document Type: Article

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